Jurianne Matter Maypole A6 greeting card GOLD

Jurianne: 

“For me, a product is only truly beautiful when it’s been created with respect for nature and humankind”.

There has never been any alternative for me: since day one I have done my utmost to create my products in a way that is as clean and fair as possible. That goes for the paper (FSC, eco inks) and for the packaging (cornflour bags, which will be discussed later). The same goes for my fabrics: the products are made under the world’s best certification. From the seed in the ground right down to the stitching in the factory, it all meets the strict GOTS requirements.

To make a truly fair product, you sometimes have to take unorthodox measures. For example, in the years to come I will gradually replace the biodegradable packaging with ‘normal’ OPP plastic. This idea took quite some getting used to, but the facts are clear: the biodegradable bags seem innocent and green, but they turn out to cause lots of environmental problems during the recycling process. The Kennisinstituut Duurzaam Verpakken (Netherlands Institute for Sustainable Packaging/KIDV) therefore advises normal plastic for regular use, which then should be recycled as plastic waste. That way the bags can be recycled and used for Dopper water bottles, binbags or handy crates. I will also clearly state how the packaging of each new product can be recycled best.